Keynote Speaker · Bilingual · EN / ES
For sales teams in insurance, real estate, financial services, and banking — where the client has to believe in you and your team before they ever believe in the product.
Powered by the Don't Sell. Storytell. Framework™
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The Speaker
Emmy-Nominated Broadcaster · Author · MBA, University of Miami
20 years live on air. Every broadcast was a one-shot performance in front of millions. He brings that same command to every stage.
Alberto spent 20+ years as a radio and television broadcaster at Univision — hosting an Emmy-nominated TV show and broadcasting his radio show across 35 US cities to millions of weekly listeners. That career was a masterclass in one thing: how trust is built before talent is proven.
Now he teaches sales teams to do the same — through his proprietary Don't Sell. Storytell.™ framework and his book The Yes Behind a No (foreword by Don Francisco), placed in the hands of 15,000+ sales professionals.
The Problem
You've invested in training. You've brought in speakers. You've run the kickoffs. And by Monday, your team is back to the same conversations — leading with product, sounding like everyone else, closing less than they should.
The problem was never their product knowledge. It was never their technique. It's that nobody ever addressed the real barrier: your salespeople don't believe their own story is worth telling. And until that changes, no script, no system, and no motivational talk will move the needle.
That's the barrier Alberto eliminates.
The Framework
The difference between a rep who handles rejection and one who never fears it is one thing: their story. That's the system Alberto has taught to teams at Citibank, UniVista Insurance, and St. Jude Children's Research Hospital.
Measurable Impact
increase in outbound call volume within 30 days
— Amanda F., Sales Team ManagerWhen your team walks out of the room, three things are different — not just how they feel, but how they show up.
What They Say
Alberto's keynote landed at exactly the right moment — right before our ACA open enrollment kickoff, when my team needed to believe in themselves as much as they believe in the products they sell.
The room was locked in from the first minute. By the end, I got on stage and told him in front of everyone: we want you back next year.
If you lead a sales organization in the insurance space and your team is leaving conversations without closing, you need Alberto in the room before your next season starts.
We brought Alberto in as the keynote for our National Convention, a high-stakes event designed to elevate the mindset and performance of our entire sales team.
We needed a speaker who wouldn't just transmit knowledge, but connect deeply with our people and leave something that lasted. Alberto exceeded every expectation. From the first minute, the room was completely locked in.
What set him apart was his ability to turn personal growth into immediately actionable tools. Alberto doesn't give a talk. He creates an experience that transforms how people show up. I would recommend him without hesitation to any event organizer looking to generate real impact.
His Don't Sell. Storytell. Framework completely changed how our reps handle objections. Within 30 days, outbound call volume increased by 34%, and confidence across the team skyrocketed.
Alberto doesn't just motivate — he delivers practical, actionable tools that teams can apply the next morning.
Speaking Topics
Alberto's proprietary system for turning sales professionals into trusted storytellers — used by teams at Citibank, UniVista Insurance, and St. Jude Children's Research Hospital. Your team isn't losing deals on price — they're losing them before the conversation starts. For sales organizations heading into their next season, this isn't optional. It's the conversation your team needed before the last one started.
Based on the book El Sí Detrás de un No (The Yes Behind a No) — foreword by Don Francisco
Every top performer has a rejection story they haven't told yet. This keynote helps every attendee find theirs — and use it to walk into their next client conversation differently. Personal, emotionally resonant, and immediately actionable.
Drawing from 20+ years performing live in front of millions. A neuroscience-backed framework for turning rejection into forward momentum. No hype. No generic pep talk. Practical tools they use the next morning.
The most effective sales leaders aren't the loudest in the room — they're the ones whose stories make people want to follow them. A concrete communication system for team meetings, one-on-ones, and high-pressure moments.
A framework for bilingual sales professionals to use their dual identity as a trust-building advantage — not something to code-switch away from. One of the only keynotes in the country addressing selling across languages and cultures.
Plan Your Event
Before every engagement, Alberto conducts a discovery call with the event organizer and team leadership. The content is calibrated to your industry, your audience, and the outcomes you need — not delivered from a generic script.
You'll receive a full proposal within 48 hours of your call.
Book a Call →or email contacto@albertosardinas.com
FAQ
Yes. Alberto is fully bilingual and delivers every keynote, workshop, and training program in English, Spanish, or a bilingual format tailored to the audience. This is particularly valuable for organizations with Hispanic sales teams or those serving the US Latino market.
Alberto works primarily with sales organizations in insurance, real estate, financial services, and banking — industries where trust is the product and rejection is daily. His frameworks are built specifically for these fields, not adapted from general motivational content.
Four formats: 45-minute keynote, 90-minute keynote, half-day workshop (3–4 hours), and full-day training. All available in English or Spanish and customizable to your organization's specific challenges.
2–4 months for most events. For annual conferences and large sales kickoffs, 6+ months is recommended to secure your preferred date.
Yes. In addition to keynotes and workshops, Alberto works directly with sales organizations through ongoing consulting engagements, and with individual sales professionals through private consulting. If you're interested in a deeper, longer-term engagement for your team or yourself, reach out via the contact form and Alberto's team will follow up.
Alberto is one of the only sales keynote speakers in the country who combines 20+ years of broadcast media experience with a proprietary storytelling framework built specifically for sales rejection. He is Emmy-nominated, the author of The Yes Behind a No (foreword by Don Francisco), and delivers in both English and Spanish.
Yes. Before every engagement, Alberto conducts a discovery call to understand your team's specific challenges, current performance, and goals. Content is calibrated accordingly — not delivered from a generic script.
Based in Miami, Florida. Available nationally and internationally. Virtual keynotes also available for remote delivery.
